OLS INSIDER - Q1 2025 Newsletter
ACQUISITIONS & GREEN/BROWNFIELDS
ANNIVERSARIES, BIRTHDAYS & PROMOTIONS
Now we are in Q2 - this is our time to turn Tried into Triumphed. We have the talent, the strategy, the resilience and the “umph” to make this a defining quarter. Delivering strong sales and an exceptional customer experience will be critical. Every effort we make now shapes the trajectory of our success. Let’s stay focused, support each other and execute with urgency. The path to TRIUMPHED starts now.
Thank you for your commitment and drive — I know we will deliver budget beating results in Q2.

Do you have a question you would like to ask Brian Price? Click below, fill out the form and it could be highlighted in the next newsletter.
Congratulations on your induction into the Fortitude Hall of Fame for the months of January, February and March! If you haven't received your Fortitude pin, look for it in the mail soon.
- Melissa Aguilar | Stone Center - Landscape & Masonry, Durham, NC
- Stephanie Marconi | Corporate - IT
- Blake Dalton | The Rock Place, Columbia, TN
- Mark Dalton | The Rock Place, Columbia, TN
- Lee Marbet | Corporate - Operations
- Will Burdette | Stone Center - Landscape & Masonry, Duluth, GA
- Devin Vaughn | Willow Creek Landscape Supply, Rome, GA
- Nathan Augestad | Stone Center - Landscape & Masonry, Roswell, GA
- Eduardo Gomez | Stone Center - Landscape & Masonry, Roswell, GA
- Corbin Salazar | Stone Center - Landscape & Masonry, Roswell, GA
- Nicholl Perez | Stone Center - Landscape & Masonry, Roswell, GA
- David Nava | Stone Center - Landscape & Masonry, Roswell, GA
- Liz Coleman | Stone Garden, Wilmington, NC
- Mike Hicks | Stone Center - Landscape & Masonry, Marietta, GA
- Jason Deveau | Stone Center - Landscape & Masonry, Kennesaw, GA
- Ben Carper | Willow Creek Landscape Supply, Rome, GA
- Mario Vega | Stone Center - Landscape & Masonry, Duluth, GA
- Gustavo Valladares | Stone Center - Landscape & Masonry, Cumming, GA
- Guillermo Avila | Stone Center - Landscape & Masonry, Duluth, GA
- Sarah Tolzmann | Corporate - Human Resources
- Tara Smith | Stoneworld Supply, Rexburg, ID
- Daniel Garcia | Parker Hardscapes, Reno, NV
- Patrick Spain | Corporate - Integration
- Celia Epstein | Nova Stone - Landscape & Masonry, Ashburn, VA
- Jake Johnson | Willow Creek Landscape Supply, Rome, GA
- Devin Allen | Corporate - Sales
- Jesus Espinoza-Ramirez | Stone Center - Landscape & Masonry, Duluth, GA
- Jose Solis Rodriguez | Stone Center - Landscape & Masonry, Duluth, GA
- Yanira Ramos | Stone Center - Landscape & Masonry, Duluth, GA
- Debra Roberts | Stone Center - Landscape & Masonry, Cumming, GA
Nominate a coworker you believe embodies and / or lives out our core values of FORTITUDE (Fun, Optimism, Respect, Teamwork, Integrity, Trust, Unity, Drive, and Empowerment). Nominated team members will be recognized in our OLS Insider newsletter and be entered into a raffle for a chance to win super cool swag.*
*Drawing to take place 12/2025.
Now Open: The Rock Place – Hendersonville, TN
We’re excited to welcome a new retail location to the OLS family—The Rock Place in Hendersonville, Tennessee is now officially open! This marks another step forward in expanding our footprint and providing customers with easier access to the high-quality landscape and hardscape materials they rely on.
Coming Spring 2025: Nova Stone | Landscape & Masonry – Catharpin, VA
Nova Stone in Catharpin, Virginia, will officially open its doors Spring of 2025 as the third Nova Stone location. This location brings added strength to our presence in the Mid-Atlantic region and allows us to better serve contractors and homeowners alike with premium products and exceptional service.
Mid-Atlantic & South Atlantic Concrete Products Retail Locations Rebrand to Stone Center | Landscape & Masonry
We’re excited to announce that select Mid-Atlantic and South Atlantic Concrete Products retail locations have rebranded to Stone Center | Landscape & Masonry.
This transition allows us to better serve our retail customers with an expanded offering of retaining walls, landscape tiles, pavers, accessories, and more—while continuing to deliver the same trusted service and expertise.
Importantly, our commercial and wholesale operations will continue to operate under the Mid-Atlantic Concrete Products and South Atlantic Concrete Products names, ensuring clarity and continuity for our professional customer base.
By unifying these retail locations under the Stone Center brand, we’re creating a more seamless experience across the Triad, Triangle, Charlotte, and Atlanta metro areas—with consistent branding, products, and a knowledgeable team our customers can count on.
Bulks Landscape Supply Joins the Stone Center Brand
We’re excited to share that Bulks Landscape Supply has rebranded to Stone Center | Landscape & Masonry.
The intent of this rebrand was to simplify the Atlanta shopping experience for our customers. Five locations, one market, one brand—making it easier for customers to recognize and engage with our stores across the Atlanta Metro area.
The same trusted team, products, and service remain—now with a refreshed name that supports long-term growth.
New A-Frame racks are being rolled out to support our imported natural stone collection—and proper setup is key to making an impact in-store.
To help, we’ve put together a quick reference flyer with installation instructions, labeling guidance, and contact information for display support and product tags. (Also available on the OLS SharePoint Intranet and in Canto under the Marketing folder.)
Please make sure each rack is installed in a high-traffic, visible location, and that products are properly tagged. A well-presented display can directly impact sales—thank you for your attention to detail!
If you have any questions, please contact Andrew Dedrick for Import Product questions or Stephany Bringgold, Kathy Granger or Barb French for Display & Marketing Support.
Showcase Standout Projects in Your Market
Have a project you're proud of? We want to hear about it!
We're inviting team members across all markets to share outstanding projects—whether recently completed or currently underway—by submitting them to our Project Profile Database.
This database helps us identify noteworthy work and products that may be featured in OLS marketing initiatives. Selected projects could include:
-
Contractor spotlights
-
Drone footage & high-res photos
-
Video features
-
And more—shared directly with the contractors involved!
Projects may be promoted through collaborative efforts with store managers, the outside sales team, and contractors. While not all submissions will be selected for feature, every entry helps us grow OLS’s digital asset library and strengthen contractor relationships.
👉 To submit a project, use the Project Profile Form button or visit the OLS SharePoint Intranet > Marketing tab > Quick Links > Project Profile Form.
For questions, reach out to Joel Vacek. Thanks for helping us tell the OLS story, one project at a time!
-
How to navigate Canto’s interface
-
Searching for and downloading assets
-
Tips for collaborating with your team
We encourage you to take a few minutes to watch the tutorial and familiarize yourself with the platform. It’s a powerful tool that will make managing and accessing our digital content easier for everyone.
For any questions, feel free to reach out to Joel Vacek and Barb French.
We’re honored to support the Gary Sinise Foundation (GSF) and their mission to serve and uplift our nation’s defenders, veterans, first responders, and their families. Through the RISE (Restoring Independence Supporting Empowerment) program, the Gary Sinise Foundation provides specially adapted smart homes for severely wounded heroes.
For Outdoor Living Supply, this provides us a special opportunity to support the creation of unique outdoor living spaces which allow the recipients, and their families, to achieve greater independence, safety, dignity and enjoyment.
- Nashville Home Project – Our first official OLS home project is underway, with a Walls of Honor event planned soon to celebrate this milestone.
- Virginia Home Project – This home, with a surprise element for the recipient, is progressing well, with generous contributions from partners helping bring the vision to life.

The GSF requires pre-approval of any social media or emails that include their name. As a result, all posts and communications need to run through the marketing department to obtain the necessary approvals. Please email Kathy Granger for approval.
Let's Stay Connected on LinkedIn!
Are you representing Outdoor Living Supply on LinkedIn? Adding OLS as your current employer is a great way to strengthen our company presence and show pride in the work we’re doing together across the country.
If you haven’t updated your profile yet, it only takes a minute:
How to Add or Update Your Employer on LinkedIn:
-
Go to your LinkedIn profile
-
Scroll to the Experience section
-
Click the "+" icon to add a new position — or click the pencil ✏️ to edit an existing one
-
In the Company Name field, type and select Outdoor Living Supply from the dropdown (make sure it links to our company page!)
-
Fill in your title, location, and dates
-
Hit Save
Adding OLS to your profile helps build our brand and makes it easier for new customers, partners, and potential teammates to find us.
Thanks for helping put our best face forward online!
Have marketing questions or ideas you want to discuss? Please visit the Marketing Intranet page or click here.
Trainer Program Update & Support for New Acquisitions
We’re excited to share that our most recent acquisitions have now been fully incorporated into NetSuite! Our teams are actively partnering with these new locations to support them during their transition and ensure a smooth integration into daily operations.
Operations training is already underway in the Mid-Atlantic region, with the South Atlantic set to begin shortly.
As we continue to grow, we’re looking for dedicated team members to step into the important role of OLS Trainer. This is a meaningful opportunity to support onboarding at newly acquired locations and contribute to training efforts across all regions.
Thank you to everyone helping make this transition successful!
If you’re interested in becoming a trainer, we encourage you to fill out the interest form here:
Capital Project Creates Room for Growth
A new CapEx (Capital Expenditure) project is currently underway to help create additional space for incoming product lines. This initiative is focused on optimizing our layout and operations to support expanded inventory and future growth opportunities.
Stay tuned for more updates as the project progresses—and for a look at the new products this added space will help us bring in!
Need key documents for operations? Please visit the Operations Intranet page or click here.
Your 2025 Benefits
We are well into the first quarter of the year, and we hope you are enjoying your newly elected benefits coverage! Please contact your Regional Human Resources Manager if you have questions about the benefits you’ve elected.
Please note that all elections are now locked in for the remainder of 2025 unless you experience a qualifying life event. Marriage, divorce, birth, adoption, placement for adoption or loss of coverage are all examples of a qualifying life event. Please reach out to your Regional Human Resources Manager if you experience a qualifying life event. These events must be reported within 30 days of the event, and the change must be consistent with the event.
Benefit Plan Documents
2025 Benefits documents including Summary Plan Descriptions (SPDs) have been released in ADP and are also available on the OLS Intranet. You can access these documents by logging into ADP on a computer > Click on Resources > Tools/References
Access them on the Intranet by clicking on Human Resources > Documents >Benefits
CHECK YOUR CHECK!
Do you need to update your retirement or HSA contributions? Or update your Federal/State tax elections? It’s a perfect time of year to review your pay stub and ADP information!
- SSN
- Name
- Address
- Phone Number
- 401K / HSA Selections
Everyone is encouraged to review their Federal and State income tax elections and make appropriate changes as early in the year as possible. This will help avoid too little or too much tax being withheld for the remainder of year.
Save For Your Future by Contributing to Your 401K
Contributing to your 401k and taking advantage of the OLS employer match is a great way to save for your future. Completing the Retirement Readiness tool in ADP Retirement can help you see if you are on track for retirement.
ADP offers many resources under their Financial Wellness section. Some of the topics you can find are:
- Healthy Financial Habits - Learn how to build emergency savings, save for retirement, and manage existing debt, and so much more.
- Budget Calculator and Creating a Budget - Learn how to decide what to spend money on, and what's breaking your budget, tracking expenses and more.
- Debt Management - Learn the types of debt, strategies for paying off debt, including different methods.
- Getting Started with Investing - Learn what investing is and why it's important, along with how to invest, analyze if an investment is too risky.
- Retirement Readiness - Learn strategies for saving in retirement, and how to plan for your future retirement expenses.
Log into ADP from your Desktop to check them out!
OMADA (For Individuals Enrolled in an OLS BCBS Medical Plan)
Open the door to better health. Omada is an online program that can help you lose weight, feel great and lower your risk for type 2 diabetes and heart disease. Omada combines science and support to help you develop healthy habits that last. You get personal support and interactive tools to get and keep you motivated.
ADP Total Rewards Statements
Your 2024 Total Rewards Statements are now available in ADP Workforce Now. This statement is a helpful tool that outlines all the components of your compensation and benefits package in one easy-to-read document.
Accessing your ADP Total Rewards Statement is simple and can be done through the ADP portal. Here’s how: (1) Login to ADP Workforce Now. (2) Navigate to Myself > Pay > Total Rewards. (3) View and download your personalized report.
Employee Pricing Available on ALL Outdoor Living Supply Products
Did you know employees can purchase Outdoor Living Supply products at exclusive employee pricing?
This benefit allows you to shop at OLS Landed Cost plus 10%—a great opportunity to buy the same high-quality materials we proudly offer our customers, whether you're tackling a personal project or just exploring our selection.
To learn more or take advantage of this benefit, reach out to Mark Smith.
Have employment, benefits or payroll questions? Please visit the Human Resources Intranet page or click here.
Looking for Import Product cut-sheets?
You can find them on the OLS Sharepoint Intranet or CANTO.
Need a version without geology? Generic flyers can be found on the Outdoor Living Supply website.
Have product questions? Please visit the Product & Sales Intranet page or click here.
Meet OLSA - Your AI Sales Assistant!
Have you met OLSA yet? Short for Outdoor Living Supply Assistant, OLSA is our new AI-powered sidekick designed to simplify your sales process and boost confidence at the counter. Whether you’re quoting a job, building a materials list, or just trying to figure out what goes with what, OLSA can help you piece together the full project – not just the obvious products.
Right now, you can test it out directly on the Outdoor Living Supply intranet page. It works best when you interact with it regularly – the more you use it, the smarter it gets!
Think of OLSA as your own digital co-pilot: answering product questions, suggesting related tools and materials, and eventually integrating with NetSuite to streamline quoting and ordering. It’s here to help you sell smarter, faster, and more completely.
Check it out and start experimenting – you might be surprised by how helpful your new AI teammate can be.
Have IT questions? Contact the Outdoor Living Supply IT Helpdesk, Resultant, for troubleshooting. Please visit the IT Intranet page or click here.
Reminder: UPS Small Parcel Shipping Procedures
A quick reminder about the OLS corporate agreement with UPS for small parcel shipments:
The reference information format has been updated. Moving forward, please ensure you enter: Department (2 digits) / Location (4 digits) in the reference field.
There are also optional fields available for a second and third reference, if you'd like to include additional details.
After a shipment is created, a copy of the receipt must be emailed to ap@outdoorlivingsupply.net Be sure to include what was shipped and confirmation of approval in your message.
Thank you for helping us keep shipping consistent and well-documented!
Happy work anniversary! We are so lucky to have you!
-
April: 45 Years | John Seegmiller, 36 Years | Alejandro Galeno, 27 Years | Benjamin Barrera Izaquirre, 24 Years | Norman Herbert, Jr., 22 Years | Jorge Lopez, Jessica Short, 21 Years | Andrea Howard, Jonathan Enos, 19 Years | Ryan Shaw, 17 Years | Kenneth Mathieu, 16 Years | Bruce Morse, Layla Dedrick, 14 Years | Gary Turner, John Oliver II, 13 Years | Matthew Steban, 12 Years | Craig Barker, 10 Years | Paul O'Donnell, Tracy Gumaer, 8 Years | Ernesto Canela Sandoval, 7 Years | Dina Brickey, Jacob Johnson, Troy Wilcox, Esteban Plascencia Sanchez, 6 Years | Eric Kvelums, Robert Dunn, James Harris, 4 Years | Brittany Pivero, Gary Horne, Kailex Welch, Todd Bliss, Felipe Magallan Camerena, Kevin Hakun, 3 Years | Nathaniel Moore, Evan Beery, Juan Garza, Jesus Estrada Gomez, Maricela Aguilar Gonzalez, Jose Solis Rodriguez, 2 Years | J. Falconer, Hannah Palmer, Tyler Strickland, Dylan Walker, William Owens, Samuel Chong, Drey LaCroix, Jacob Brigman, 1 Year | Alec Russell, Charles Tracey, Ivan Bisbee, Scotty Turner, Erik Ambriz Jr-Leon, Jamarion Vaughn, James Older, Joseph LaBuda & Karla Forest.
-
May: 35 Years | Modesto Hernandez, 33 Years | Paul Schofield, 23 Years | Hugo Sequeira, 22 Years | Andrew Marcinek, 21 Years | Armando Marquez, 20 Years | Cindy Jones, 19 Years | Jose Izaguirre, 17 Years | Jonathan Mayer, 15 Years | Robert Berry, 14 Years | Yanira Ramos, 12 Years | Alexander Porras, David Sullivan, 10 Years | Dominic DeBiasio, 9 Years | Hermenegildo Mendoza Torres, Jordan Haines, 8 Years | Eric Ochoa, Andrew Loggins, 7 Years | Daniel Lyons, 5 Years | Arturo Aquino Penaloza, Edgar Gonzalez Mancilla, Mark Dalton, 4 Years | Melinda Farley, David Avila Cano, Nicholl Perez Molina, Douglas Sodetani, Abish Fonseca Nunez, 3 Years | Guillermo Avila Indio, Jaime Guerra Pantoja, Brenton Kranich, Deborah Siderchuk, Joel Vacek, 2 Years | Adam Dierken, Benjamin Sousa, Christopher Barnes, 1 Year | Damon Henderson, Adah Keeney, Walter Martinez, Viridian Sanchez-Cisneros, Eduardo Gomez Guzman, Kevin Bussell, Michael Brown, Pedro Perez, Taylor Ford, & Geraldine Alston-Weir.
- June: 20 Years | Janice Trimbur, 18 Years | Richard Kearney, Patrick Lynn, 15 Years | Eric Thompson, 12 Years | Carlos Aceituno Izaguirre, 11 Years | Richard Ashford, Jr., 10 Years | David Talkington, Ricky Mathis, 8 Years | Francisco Guzman, Kimberly Bruton, 7 Years | Victor Garcia, Dennis Berger, 6 Years | Richard Bratton, Derek Pengitore, Sandra Williams, 5 Years | Russell Jannison, Elisabeth Kimmey, 4 Years | Yasmany Guerra, Dominick Moore, David Morris, Nancy Brigham, Abelardo Bautista Ventura, 3 Years | Julian Arzola Neives, Robert Platt, Brian Hollis, 2 Years | Dallas Leyba, Hannah Douglas, Luis Panameno, Shawn Gunther, Tyler Harrison, 1 Year | Leslye Argueta Barrantes, Debra Roberts, Ronnie Cheeks, Charles Long, Jesus Espinoza-Ramirez & Nolan Bliss.
Wishing you a great birthday!
-
April: Abish Fonseca Nunez, Al Irwin, Anival Menjivar, Arthur Randlett, Charles Ballard, Christian Gonzales Gomez, Christopher Aboliso Rivera, Dallas Leyba, Daniel Jimenez, David Miller, Dustin Greenhagen, Edgar Gonzalez Mancilla, Eric Kvelums, Erik Ambriz Jr-Leon, Estevan Nava, Felipe Magallan Camarena, George Ellison, Glenn Woons, Hermenegildo Mendoza Torres, Isaac Garza, Jaime Guerra Pantoja, Jamarion Vaughn, Jesse Cravath, Joel Vacek, Jonathan Enos, Jordana Allen, Jorge Sanchez, Jorge Lopez, Jose Izaguirre, Joshua Borskey, Kyle Capaldo, Manuel Calderon, Mario Vega, Marvia Grant, Nancy Brigham, Norman Herbert, Jr., Patrick Spain, Ronald White, Ryan Bregant, Scott Walker, Shea Crawford, Tomothy Miller, Tracy Gumaer & William Lydick.
-
May: Agustin Guardado, Alberto Martinez Escamilla, Andrea Howard, Arturo Aquino Penaloza, Ashley Alvarez, Bruce Morse, Christopher Shelton, Clinton Higginbotham, Dominic DeBiasio, Gabrial Cornejo, Geoffrey Steer, Glenda Izaguirre Cabrera, Humberto Piza, J. Falconer, James Aki, Jason Brodie, Jasson Hobbs, Jose Arias, Juan Alvarado, Kevin Bussell, Kylie Grogan, Leslye Argueta Barrantes, Martin Lipira, Roberto Lopez-Gonzalez, Santiago Izais Chavez, Shawn Gunther, Shawn Simoneau, Stephanie Marconi, Stephanie Bailey, Thomas Throop, Troy Wilcox, Tyler Broiles, Victoria Russell & William Newell.
- June: Alec Russell, Alexander Vasquez, Andrew Loggins, Brian Price, Christen Jarnagin, Christian Fillerup, Christian Bixby, Cort Neureuther, Drey LaCroix, Dylan Walker, Eduardo Gomez Guzman, Edward Wipson, Ernesto Barahona Barraza, Evan Beery, Evelyn Molina, Fredy Pereira Argueta, Gary Turner, Jacob Brigman, Jason Nichols, Jeffrey Stong, Jon Chestnutwood, Joseph Nugent, Juan Barrientos, Kapono Balonzo, Logan Camden, Luis Panameno, Luis Nevarez, Manuel Cortez, Maricela Aguilar Gonzalez, Marie Brooks, Michael Stapley, Mikayla Smith, Modesto Hernandez, Nathaniel White, Nicholas French, Richard Corbin, Serenity Crawford, Shawn Lemke, Shelby LeBlanc, Taylor Ford & Yasmany Guerra.
Congratulations on your new role!
- Jared Waite | Territory Sales Specialist | Corporate - Sales
- Zachary Corsi | Territory Sales Manager | Corporate - Sales
- Kristyn Chafe | Associate Category Manager | Corporate - Product
- Christian Gonzales Gomez | Yard Associate II | Stone Center - Durham, NC
- Luis Velasquez Barerra | Sales Specialist II | Garden Supply - San Carlos, CA
- Kolby Sawyer | Territory Sales Manager | Corporate - Sales